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Competitive Analysis

The following table compares AUD to its top 4 competitors around Dubai. Each one of those competitors shares something in common with AUD, which is the EMBA program. The differences between AUD and the other university is highlighted in the table below.

Summary

As a conclusion, there are differences and similarities between AUD and their competitors. Starting with the number of years that the students should have before enrolling for the program, for example, AUD has a minimum of 6 years of experience, however, Hult has a minimum of 3 years of experience. Which is a big difference and that is because of how experienced the individual is at his current status in his job as well as how much the individual has learned from their superior. On the other hand, the USP is the distinctive difference that separates each university from one other. For example, LSB gives their students a chance to travel to a new country for a Global Assignment so that they can learn how to solve a business crisis is a different atmosphere. Nevertheless, the EMBA program is a universal program that has a standard to how it should be educated, therefore all of the universities at some point will be similar to one another at some aspects.

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