PRE-LAUNCH CAMPAIGN
For our pre-launch campaign ON THE SPOT group has decided to create coming soon print ads which are used on social media platforms such as Instagram and Facebook. We also created PR Press Releases, Sponsorship Letters and Pre-Launch Events as well as a brochure. Below, you can find our Facebook Digital Media design and the way we promote the AUD EMBA program:
PR and Sponsorship:
For our pre-launch campaign we decided to create a press release that will be put on the AUD website, TimeOut Dubai and Gulf News as well as a written sponsorship request for our upcoming pre-launch event.
Pre-Launch Activation
Pre-Launch Gallery
Location: AlSerkal Avenue
Date: Pre-Campaign so any time before September
The activation will be a gallery where the people can walk around and look at pictures of others that did not allow anything to stop them. It’s an inspiration for those who lack confidence to push them to reach their limits. There will be a quote written next to each picture by the person themselves to motivate others.
There will also be a booth where individuals will be explaining to others the concept off the event. as well as give out brochures that further explain the EMBA program.
AUD EMBA BROCHURE
The brochure will be given out at both the Pre-launch Event and Launch Event for more information about the program. The brochure will also be given out by external sources as well as it will be in our admission office.
