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SWOT Analysis
AUD’s EMBA is a new program that will launch Fall of 2018. The environment where AUD wants to place the EMBA program at is in the center of Dubai. AUD is also implementing all of the new improvements that are happening in Dubai, like Green Dubai. As well as the fact that the number of Females that do enter the EMBA programs, in general, is less than the number of Males, which will create a gap in the number of successful CEO's in the country.
Summary
To sum things up, AUD’s EMBA program has many benefits compared to their competitors. Starting with the economic status of the UAE, according to Forbes it is now ranked as #31 worldwide in business making as well as the UAE’s GDP has reached $349 billion dollars. However one of the down lows that the UAE has created for most universities is its tax law that has increased the prices of all the countries products and services from 5% to 20%. However, AUD has started with a strong foothold and that's because it has been accredited by MOE since the start, and some universities are missing this very specific accreditation that will give individuals a strong position.
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